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PPV. It could be some sort of infectious disease, or it could be some sort of pipe material used in the construction of buildings and such. And while it is neither of these things, it is nevertheless a curiosity of sorts, because in the online world PPV stands for Pay-Per-View advertising. So, what is Pay-Per-View and what can it do for your business?

All things being fair in love, war and business, it should be noted that Pay-Per-View advertising is a mechanism that allows customers to view your products via the internet while they are busily surfing the internet. Your advertisements are brought to their attention when they search for specific keywords (keywords that you have linked with your advertisement) or when they go to specific websites.

Unlike the earlier, very popular method of Pay-Per-Click (PPC) PPV allows your website and your product a greater chance of being noticed because whereas with PPC advertising visitors must first ‘click’ on your advertisement to be viewed, with PPV the opposite is true. With PPV you bid for specific keywords or URLs and every time these are searched or accessed, your advertisement is viewed – no prior clicks necessary.

And while with PPC you could be paying for clicks made by mistake, with PPV you pay only when your advertisement is viewed – thereby making it more likely that the person viewing your advertisement is part of your targeted audience (which is ensured by linking your advertisement to targeted, specific keywords).

This in turn means that the return on your investment becomes greater because the people now viewing your advertisement and going to your web page are more likely to buy the product you’re selling or retain the services you’re offering.

And unlike PPC advertising, it becomes more difficult for the user to ignore PPV advertising. This is due in large part to the fact that with the Pay-Per-View method the user will run into your ad campaign before they can visit a designated webpage. Your ad will then run for a short, set time allowing the customer the choice of either closing the advertisement and proceeding to the web site, or becoming intrigued by the ad and venturing to see more about the advertisement.